| It's
imperative for a company to have a quality web site today - but many
firms are still throwing up web sites that are just poorly designed
or overly complex. Poor navigation (menus and overall site structure)
when coupled with low quality graphics is really problematical (!)
- Online visitors think less of your company as a result which will
hurt revenue in the long run. Many think just doing a minimal job
is sufficient but they aren't factoring in how close your competition
is! On the web any potential customer is only one click away from
seeing a high quality web site that is well designed and conveys a
quality image.
A good
rule of thumb when budgeting for a web site is to assume you will
pay approximately $250-300 USD per page - this should include your
graphics design, setting up registration forms, etc. This may sound
too expensive for many companies but for better or worse perception
is reality in the online world! So, don't short change yourself,
put some resources into your web site and be prepared to continue
to do so - it's now a vital component of any company's ongoing marketing
processes that needs constant upgrading (PR, print, etc.) materials. |
